Automation is available, and it's happening, in every industry. Those catching up (like healthcare) are now starting to see the real benefits of it.
Marketing automation has been around for a long time - with hundreds of software tools available to make your life a little easier. So how do the principles of marketing automation apply to the supply chain?
4 key benefits of automation
Below are four key benefits to automating your marketing activities. They seem a little familiar to the benefits of automating supply chain processes... see for yourself.
*please note, the quote below has been modified slightly.
1. Reduce staffing costs Using marketing automation software, one employee can compete with a 50-person marketing and sales department. 2. Improve accountability of your teams Marketing automation makes it clear where the bottlenecks in your company are, thanks to having clearly defined processes, and birds-eye view reporting of the company’s pipeline. This feedback system improves accountability of staff and departments to ensure that their part of the system is performing effectively. 3. Be more effective No matter how large or small your team, you have a finite amount of resources to grow your business. Marketing automation enables you to squeeze more juice out of the hours available to you. 4. Less repetition, more creativity When you replace manual repetitive work with automated rules and campaigns, you naturally free up your staff’s time to focus on more creative tasks.